Resumé

Professional Experience

Looking for opportunities that will allow me to grow into the best version of myself--as a storyteller, writer, social media savant, and human being. Greatest loves include writing, cooking, traveling, and learning. Missouri-born and bred but hungry to explore this glorious planet.

Feb 2021 - Present

Content Marketing Specialist

Gorilla Logic  |  Denver, Colorado

  • Pitching, creating, and editing content based on targeted audience segments, industry verticals, and key personas including blogs, case studies, whitepapers, infographics, ads, landing pages, social media posts, emails, and more 

  • Championing organic marketing efforts through keyword research and competitor analysis to inform blog and webpage optimization and the creation of new SEO content

  • Producing content for demand generation activities that drive results for inbound and outbound marketing campaigns 

  • Transforming complex business and technical concepts into engaging, action-oriented marketing messages 

  • Effectively revamping marketing processes, such as the blog program, Instagram, and LinkedIn, through thorough analysis and creative problem-solving

Sept 2019 - Feb 2021

Marketing Associate

Peanut Butter  |  Chicago, Illinois & Buffalo, New York

  • Championing integrated marketing communications including all digital channels, events and PR

  • Planning and producing delightful content to boost engagement and convert suspects to prospects; prospects to clients

  • Designing, executing and managing effective marketing campaigns to drive marketing qualified leads

  • Building and maintaining consistent brand voice and image

  • Problem-solving with the team as system expert for Wordpress, Mailchimp, Salesforce and Hootsuite

  • Overseeing team of interns as marketing lead

Aug 2018 - May 2019

Creative Lead & Video Producer

Relevant Youth  |  Columbia, Missouri

  • Planned, photographed and edited strategic video content for numerous local businesses

  • Produced high-quality, professional advertising material in alignment with brand guidelines and target audiences

  • Served as creative lead for team of creatives to ensure consistent branding across all platforms

May 2018 - Aug 2018

Content Producer & Writer

Think Biosolution  |  Dublin, Ireland

  • Conducted extensive research on wearable technology and the smart clothing industry

  • Pitched, wrote and copy-edited various white-paper articles covering a multitude of topics related to company’s product and market

  • Communicated thoroughly and consistently with company officers to ensure a clear and effective voice across all marketing collateral