Resumé
Professional Experience
Embracing opportunities that will allow me to grow into the best version of myself—as a storyteller, creator, SEO savant, and human being. Greatest loves include writing, cooking, traveling, and the Oxford comma.
Feb 2021 - Present
Content Marketing Specialist → Senior Content Creator
Gorilla Logic | Denver, Colorado
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Pitching, creating, and editing content based on targeted audience segments, industry verticals, and key personas including blogs, case studies, whitepapers, infographics, ads, landing pages, social media posts, emails, and more
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Championing organic marketing efforts through keyword research and competitor analysis to inform blog and webpage optimization and the creation of new SEO content
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Producing content for demand generation activities that drive results for inbound and outbound marketing campaigns
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Transforming complex business and technical concepts into engaging, action-oriented marketing messages
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Effectively revamping marketing processes, such as the blog program, Instagram, and LinkedIn, through thorough analysis and creative problem-solving
Sept 2019 - Feb 2021
Marketing Associate
Peanut Butter | Chicago, Illinois & Buffalo, New York
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Championed integrated marketing communications including all digital channels, events, and PR
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Planned and produced delightful content to boost engagement and convert suspects to prospects; prospects to clients
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Designed, executed, and managed effective marketing campaigns to drive marketing qualified leads
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Built and maintained consistent brand voice and image
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Problem-solved with the team as systems expert for Wordpress, Mailchimp, Salesforce, and Hootsuite
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Managed team of interns as marketing lead
Aug 2018 - May 2019
Creative Lead & Video Producer
Relevant Youth | Columbia, Missouri
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Planned, photographed, and edited strategic video content for numerous local businesses
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Produced high-quality, professional advertising material in alignment with brand guidelines and target audiences
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Served as creative lead for a team of creatives to ensure consistent branding across all platforms
May 2018 - Aug 2018
Content Producer & Writer
Think Biosolution | Dublin, Ireland
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Conducted extensive research on wearable technology and the smart clothing industry
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Pitched, wrote, and copy-edited various whitepapers and articles covering a multitude of topics related to the company’s product and market
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Communicated thoroughly and consistently with company officers to ensure a clear and effective voice across all marketing collateral