• Tatum Pugh

"So what is it exactly that you're doing this summer?"

Updated: Aug 22, 2018

It's a question I have been asked a lot lately, so I figured I would explain it in a place that everyone could see.

My search for the ideal way to spend summer 2018 began in the middle of fall semester of my junior year. I was hugely interested in doing something in a foreign country, but knew I couldn't just study abroad, as graduation is quickly approaching and "experience" is an essential component of a resume. I wanted to spice things up, so I began searching for a unique internship experience that would push me far outside the boundaries of my somewhat limited comfort zone and (hopefully) give me an edge in any future job interviews.

A week or so after I began perusing the internet and various social media channels, I received an email from an intern abroad program called Sage Corps. At its core, this program pairs high-performing college students with technology startup companies in 17 different countries around the world. It really is so much more than that, but more on that later.

After applying to the program and going through two rounds of interviews with both Sage Corps leadership members and the CEO of a start up in Dublin, Ireland, I received word that I had been hired as a content production intern for Think Biosolution, a startup that builds privately labeled IoT devices using sensor technology and customized AI engines in order to help people monitor their health...

Now unless you're a software engineer or just happen to know a lot about wearable technologies and IoT devices, you're probably scratching your head right now...at least I was when I first started researching the company.

For the sake of those who dare to read any further, I will try to dumb it down to the best of my ability:

Before I really get into it, I should probably explain what wearable technology even is. Essentially, it is a category of technology devices that can be worn by a consumer and often include tracking information related to health and fitness (think Fitbit or the Apple Watch).

Think Biosolution entered the wearable technology market in 2016 with the assistance of NDRC, a sort of startup "incubator" that builds and invests in young digital startups in Dublin. Think Biosolution is one of many companies associated with NDRC, all of which are housed in Dublin’s Digital Exchange building.

Fun fact: This building is directly across the street from the current Guinness Storehouse and actually served as the storehouse from the late 1800’s to 2000, when NDRC took over.

I know what you're thinking and yes, this convenient location does offer very fun after-work activities.

Now I'll get back to explaining what Think Bio does. Please bear with me through the jargon in the next few paragraphs-

Think Bio is one of many companies competing in the wearable technology marketplace. Its toughest competitors all utilize wearable fitness tracking devices that aim to promote and sustain healthy lifestyles of end users (what normal people call consumers). Many of these companies employ ECG (electrocardiogram)-based technology, which involves sensors that are directly embedded in the fabric of the product.

And now it's time for the product pitch, which I wrote for Think Bio during my first week in office:

Think Biosolution’s trademarked product is a wearable device in the form of a vest that has seemingly unparalleled capabilities (nice right?). The QuasaR™’s unique patented image processing technology allows Think Biosolution to stand out amongst other wearable fitness tracking companies. The device’s camera, which conducts a spectroscopic (don't feel bad, I had to look it up too) analysis of both living tissue and body fluids, eliminates several developmental and production costs that other companies face. The QuasaR™ is a standalone product and does not require sensors embedded directly in the fabric, allowing for more versatility and greater ease of use. Think Biosolution’s products were created with the end user in mind and are comparably more user friendly than many of its largest industry competitors.

But how does it work? Tell me more!

QuasaR™, when compared to its competition, is capable of measuring a multitude of signals and health parameters within the body. The QuasaR™’s ability to measure blood oxygen saturation level, is not only largely unique to the product, but allows the consumer to achieve even more personalized fitness coaching. QuasaR™ can also measure the user’s heart rate, heart rate variability and respiratory rate, which can then be analyzed and compared to archived data on body movement. End users will be able to manage and ideally overcome stress, obesity and a range of cardiovascular problems by using QuasaR™’s haptic feedback system. This system combines sensor data to tell the user the optimal posture and speed at which he or she should exercise in order to enhance endurance. QuasaR™ is also intended for use by professional athletes in order to prepare for marathons, triathlons and other fitness competitions. The haptic feedback system is capable of effectively guiding workouts and training sessions and can serve as a sufficient fitness trainer.

That was fun, wasn't it?!

That's pretty much what I do here; I write whitepages about the company, the product and the market in order to convince sports apparel companies, product owners and apparel designers to invest in or enter a partnership with Think Bio. By the end of the summer I will (hopefully) have several articles published in various science journals and will undoubtedly be a freak expert in wearable technology.

It's not all work here in Dublin, though.

Beyond the internship, Sage Corps has provided me with a group of nineteen other students from around the U.S. who are all here for internships with various tech startups around the city. These kids are the real deal, y'all. They know how to code and engineer software, create their own apps, an overwhelming majority of them are marketing strategy wizards...and they are all awesome. Together we have explored the city, discovered our favorite beers and we're even planning weekend trips to Amsterdam and Scotland in July. I couldn't have lucked out with a better cohort.

That's about all I have for now. I'll be back in a few weeks with more for those of you who are interested in keeping up with me this summer. If you have read this far you must really love me...I'll reward your attention with some photos.

Bye for now!



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